Press kit and logo usage

If you’re interested in writing about Variance, adding our logo to your website, including us in a slide deck, or just need a few key product shots you’ve come to the right place.

Primary Logos

The primary logotype is set in gold on white, or in white on gold.

Secondary Logos

The logotype may be set in a combination of our primary colors gold, white, and navy. When color is not available use the black logotype on a light background and the white logotype on a dark background.

Symbols

The logotype may be set in a combination of our primary colors gold, white, and navy. When color is not available use the black logotype on a light background and the white logotype on a dark background.

Colors

Keep it simple.

Gold
C 19 / M 37 / Y 58 / K 0
R 205 / G 161 / B 118
Pantone 728 C
#CDA176

Navy
C 96 / M 27 / Y 52 / K 57
R 0 / G 42  / B 58
Pantone 303C Navy
#002A3A

White
C 0 / M 0 / Y 0 / K 0
R 255 / G 255 / B 255
Pantone White
#FFFFFF