Power to the (Growth) People

Convert more trials and crush your expansion goals

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1 New Event
Started Trial
Just Now
Core
Chloe Carol
Added Integration
1:27pm
Dado Partners
Dylan David
Signed Up For Trial
11:23am
Core
Chloe Carol
Invited to Trial
11:22am
Core
Chloe Carol
Webinar Registered
8:30am
Acme, Inc.
Amanda Anthony
Viewed Pricing
8:22am
Dado Partners
Dylan David
Connected Slack
7:15am
Flown
Fiona Felicity
Webinar Registered
8:30am
Acme, Inc.
Amanda Anthony
Streams

Variance is a platform that lets everyone in your company drive growth.

We make product, marketing, and sales data operational. We do that by providing clear, intent-based signals from all stages of a customer's journey directly to your growth team. Just make a stream and start following accounts and events to see the data flow.

Prospects

1 New Event
Visited Homepage
Just Now
Core
Chloe Carol
Webinar Registered
8:30am
Acme, Inc.
Amanda Anthony
Viewed Pricing
7:20am
Bricks & Co.
Benjamin Boris

Trial Conversion

1 New Event
Started Trial
12:30pm
Core
Chloe Carol
Trial Signup
11:23am
Core
Chloe Carol
Invited to Trial
11:22am
Core
Chloe Carol

Implementation Success

Added Credit Card
1:27pm
Dado Partners
Dylan David
Converted to Paid
1:26pm
Dado Partners
Dylan David
Viewed Pricing
1:24pm
Dado Partners
Dylan David

Expansion

1 New Event
New Integration
Just Now
Green & Friends
Gavin Green
Added User
4:37pm
Earth Ltd
Elon Edwards
Connected Slack
11:24am
Flown
Fiona Felicity
1234
Territory Management

Variance taps your data sources and allows the seller to control their signals from there.

We're doing the hard work of translating the data so it maps to your territory and the signals you care about.

We are building the first Customer Growth Platform designed to generate wealth for you and your company.

Schedule a Demo
The Variance Difference

Built for everyone

Most data tools were built for people who can write SQL. Not Variance.

DATA SOURCES

Signals are created with your data

Variance ingests your data from your services and the allows a seller to come in and create signals as they see fit for their territory.

WHERE YOU WORK

Push signals not only to Variance but also to Slack and other 3rd party messaging platforms. Removing technical hurdles for sellers.

Your team is more than likely using Slack (or another messaging platform) to stay connected and support each other. Variance offers direct integration, piping the same signals directly into a Slack channel. We think you’ll love this as a way to keep everyone on the same page around customer growth.

Action Over Analysis

Take action when your prospects and customers do

Added 6 Users
4:37pm
Big Customer
customer@hugeopp.com
A big customer just added new users? Reach out via email.
Viewed Pricing
4:37pm
Another Big Prospect
prospect@anotherhugeopp.com
Big prospect just viewed the pricing page? Drop a text.

BI is great, but it’s fundamentally designed to look backward and understand trends and changes. Our goal is to make all that same data operational in the moment: allowing you to take actions when your prospects and customers do.

Explore our Docs
For Growth Sellers

The customer journey in your hands.

Get to the truth
Data doesn’t lie. Variance sits between your product and your customer to deliver the truth and help you grow every deal.
Virtual territory management
After Variance learns your territory, the system can immediately start sending relevant signals that will help drive deals to close.  
Where you work
A mobile-first product experience that also integrates with your favorite collaboration channels like Slack, Teams, & Messaging.
Goodbye requesting reports
Never ask for a report or data dump again.
For Growth Operators

Designed to turn sellers into operational data powerhouses (and clear your data request queue).

Signals everywhere
Variance works with your existing data by plugging into your customer data platform (CDP) or customer data warehouse (CDW).
Webhooks all the way down
Variance allows sellers to take next action steps directly from the system and into your sales and marketing automation systems.
Dig into the Docs
Want to know more about how it works? All our Docs are available.
Automation
The ability to take signals and send them to your other automation systems for further nurturing.
Explore & Learn

Blog @ Variance

Learn more about the product vision, stay up to date with the latest news and read choice posts by our team.

ThinkingDocs as Marketing

As customers continue to take the lead in their buying journey, the value of clearly-written documentation is quickly rising

The Five ForcesThe Case for Research Led Growth and First-Party Data

The coming sales and marketing apocalypse. Just kidding, but you should read this…

ThinkingRemote is a New Medium

As companies move remote, it's critical to recognize this is a whole new way of working, not just an extension of office life.

The Five ForcesLinear Growth > Funnel

In the future, your first deal is the smallest one you’ll ever sign with the customer, not the largest.

Explore the blog