Variance is a platform that lets everyone in your company drive growth.
We make product, marketing, and sales data operational. We do that by providing clear, intent-based signals from all stages of a customer's journey directly to your growth team. Just make a stream and start following accounts and events to see the data flow.
Variance provides our sales and customer success teams critical insight into how our users are interacting with our products. This data lets us know exactly when to reach out and prioritize who we invest our time in for the highest ROI.
Most data tools were built for people who can write SQL. Not Variance.
Signals are created with your data
Variance ingests your data from your services and then allows a seller to come in and create signals as they see fit for their territory.
WHERE YOU WORK
Push signals not only to Variance but also to Slack and other 3rd party messaging platforms. Removing technical hurdles for sellers.
Your team is more than likely using Slack (or another messaging platform) to stay connected and support each other. Variance offers direct integration, piping the same signals directly into a Slack channel. We think you’ll love this as a way to keep everyone on the same page around customer growth.
Action Over Analysis
Take action when your prospects and customers do
Added 6 Users
A big customer just added new users? Reach out via email.
Another Big Prospect
Big prospect just viewed the pricing page? Drop a text.
BI is great, but it’s fundamentally designed to look backward and understand trends and changes. Our goal is to make all that same data operational in the moment: allowing you to take actions when your prospects and customers do.