Turn Product Data into Gold

A new approach to CRM for startups that want to grow accounts bigger and faster. 

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Milestones
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PQLs
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No Code Builder

Milestones meet sales opportunities with Variance.
A first of its kind Product Led Growth (PLG) CRM feature. Establish who has been onboarded, get clear on who your product qualified leads are and identify expansion opportunities with existing customers utilizing Variance milestones.

All your customers in one place.
See all of your accounts across sales stages and wave goodbye to the days of arbitrarily moving accounts based upon “gut feelings”. With Variance, simply set it up and watch your accounts move between sales stages based on pre-set behavioral qualification standards defined by your organization.

Build milestones with no code, not a single line of it.
Create your companies milestones that apply to all your accounts without writing a single line of code. Using the milestone builder, you have total flexibility and extensive control for defining the milestones & subsequent criteria. Map each milestone to your buyers growth journey and follow along the whole way with ease.

Trusted By

"Variance provides our sales and customer success teams critical insight into how our users are interacting with our products. This data lets us know exactly when to reach out and prioritize who we invest our time in for the highest ROI."
- Ben Lamson, Paperspace
"Variance helps Parabol convert our prospects faster and identify expansion opportunities we didn't know existed."
- Jordan Husney, Parabol
"Variance quickly integrates into our Segment data and makes it dead simple to follow our self-service customer engagement. This allows us to focus on driving expansion right out of the gate."
- Pete Cheslock, Allma
“This product makes working in SaaS more fun.”
- Justin Baum, LeaseUp
"Variance is more valuable to me than Hubspot."
- Brendan Weitz, Journey
"Variance helps Parabol convert our prospects faster and identify expansion opportunities we didn't know existed."
- Jordan Husney, Parabol

Built for all types of teams

Variance is where solo and team selling happens for your company.

Founder-Led
Product-Led
Enterprise
Customer Success
Founder-Led Sales

As the founder, you are in charge of the product, the sales and you take the trash out at the end of the night.You can be successful in this motion but growth will ultimately slow if you don’t scale your go-to-market efforts. You want to onboard every customer, get their feedback and really figure out as quickly as you can if they are going to renew.

Product-Led Sales

You have Product/Market Fit. You have built in tech touches with your customers and you can scale some of your selling efforts via automation. You are also starting to starting to hire sellers.

Enterprise Sales

You are getting more nuanced requests, you have more competition and the market is growing very rapidly. The product can’t always sell itself and you need to accelerate deal cycles and break into new markets. Time to scale your sales team.

Customer Success Sales

You are building product off identified gaps in the market along with your customers requests. Focus is on metrics like Net Dollar Retention (NDR) and you can see growth coming from new logos & existing customers. You have many customers that are not buying the full offering you have. It’s time to add a sales motion to your post-sales process.

Learn how Variance supports different GTM motions

Integrates with all your GTM tools

Variance integrates with all the tools in your go-to-market stack.

Slack
Hubspot
Salesforce
Segment
Clearbit
Zapier
RudderStack
Freshpaint
See all integrations

Robust features & docs to guide you

Everything you (and maybe your team) need to sell your companies software and grow existing accounts, all documented in detail so you’ll stay focused.

Discover the docs

With the security you require

We have built the Variance platform from the ground-up with security in mind.

Isolated DBs & pipelines
Encryption in transit & rest
SOC 2 Type II Compliance
In Progress
More on our approach to privacy and security

PLG Index

The Variance PLG Index is a curated list of the top product led growth companies that will blaze the path for all future software companies.

Top Companies:
Stripe
Stripe
Canva
Canva
Plaid
Plaid
Figma
Figma
Zapier
Zapier
Klaviyo
Klaviyo
Airtable
Airtable
Hopin
Hopin
Gusto
Gusto
OneTrust
OneTrust
Recently Added:
Routespring
Routespring
Vercel
Vercel
Smile.io
Smile.io
Kure
Kure
easysales
easysales
Rake
Rake
QuestionPro
QuestionPro
WeLoveNoCode
WeLoveNoCode
GitBook
GitBook
CoderPad
CoderPad
See the full PLG Index

Latest from the Variance blog

Learn more about the product vision, stay up to date with the latest news and read choice posts by our team.

Dynamically Generated NFTs for Variance Users
The NFT color combinations denote rarity and we will drop more with each new software release.
PQLs, EQLs, and Milestones for Product-Led Growth
A guide to getting started with PQLs and milestones as a PLG startup.
PLG and Web3
PLG and Web3 share a lot in common and it is just getting started.
A Guide to Building Milestones
Everything you need to get started building milestones for your product-led growth SaaS company.
Web Summit: The Founder Journey from Top-Down to PLG Sales
What is the biggest difference between starting a SaaS company in the 2010s versus 2020s?
A Spark File for Product Ideas
A Spark File offers a non-backlog way to manage those little product ideas and hunches that come up while you're building a company.
The Sales Motions
Every company starts the same. Not every company ends up in the same place.
Announcing The PLG Index
The top private B2B software companies with a Product Led Growth (PLG) motion.
Explore the blog

The CRM for Product Led Growth

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Resources

2xTuesday
Blog
Customer Growth Platform
Five Forces
Getting Product Data into Hubspot
PLG Content Marketing
PLG Design Inspiration
PLG CRM
PLG FAQ
Top PLG Companies

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