Turn Product Data into Gold

A new approach to CRM for startups that want to grow accounts bigger and faster. 

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50 total
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Milestones
ACCOUNT
MILESTONES
LAST SEEN
G
Onboarded
PQL
Active
EQL
3 Days Ago
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Shift
Onboarded
PQL
Active
EQL
Today
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Onboarded
PQL
Active
EQL
2 weeks ago
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Active
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Today
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Onboarded
PQL
Active
EQL
3 Days Ago
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Onboarded
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Active
EQL
1 day ago
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Active
EQL
1 week ago
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Onboarded
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Active
EQL
Today
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Onboarded
PQL
Active
EQL
10 days ago
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Onboarded
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Active
EQL
4 Days Ago
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Onboarded
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Active
EQL
1 month ago
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Onboarded
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Active
EQL
3 Days Ago
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Onboarded
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Active
EQL
1 week ago
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Onboarded
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1 day ago
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Onboarded
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Today
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Onboarded
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Today

Milestones meet sales opportunities with Variance.
A first of its kind Product Led Growth (PLG) CRM feature. Establish who has been onboarded, get clear on who your product qualified leads are and identify expansion opportunities with existing customers utilizing Variance milestones.

All your customers in one place.
See all of your accounts across sales stages and wave goodbye to the days of arbitrarily moving accounts based upon “gut feelings”. With Variance, simply set it up and watch your accounts move between sales stages based on pre-set behavioral qualification standards defined by your organization.

Build milestones with no code, not a single line of it.
Create your companies milestones that apply to all your accounts without writing a single line of code. Using the milestone builder, you have total flexibility and extensive control for defining the milestones & subsequent criteria. Map each milestone to your buyers growth journey and follow along the whole way with ease.

Trusted By

"Variance provides our sales and customer success teams critical insight into how our users are interacting with our products. This data lets us know exactly when to reach out and prioritize who we invest our time in for the highest ROI."
- Ben Lamson, Paperspace
"Variance helps Parabol convert our prospects faster and identify expansion opportunities we didn't know existed."
- Jordan Husney, Parabol
"Variance quickly integrates into our Segment data and makes it dead simple to follow our self-service customer engagement. This allows us to focus on driving expansion right out of the gate."
- Pete Cheslock, Allma
“This product makes working in SaaS more fun.”
- Justin Baum, LeaseUp
"Variance is more valuable to me than Hubspot."
- Brendan Weitz, Journey
"Variance helps Parabol convert our prospects faster and identify expansion opportunities we didn't know existed."
- Jordan Husney, Parabol

Built for all types of teams

Variance is where solo and team selling happens for your company.

Founder-Led Sales

As the founder, you are in charge of the product, the sales and you take the trash out at the end of the night.You can be successful in this motion but growth will ultimately slow if you don’t scale your go-to-market efforts. You want to onboard every customer, get their feedback and really figure out as quickly as you can if they are going to renew.

Product-Led Sales

You have Product/Market Fit. You have built in tech touches with your customers and you can scale some of your selling efforts via automation. You are also starting to starting to hire sellers.

Enterprise Sales

You are getting more nuanced requests, you have more competition and the market is growing very rapidly. The product can’t always sell itself and you need to accelerate deal cycles and break into new markets. Time to scale your sales team.

Customer Success Sales

You are building product off identified gaps in the market along with your customers requests. Focus is on metrics like Net Dollar Retention (NDR) and you can see growth coming from new logos & existing customers. You have many customers that are not buying the full offering you have. It’s time to add a sales motion to your post-sales process.

Integrates with all your GTM tools

Variance integrates with all the tools in your go-to-market stack.

Robust features & docs to guide you

Everything you (and maybe your team) need to sell your companies software and grow existing accounts, all documented in detail so you’ll stay focused.

With the security you require

We have built the Variance platform from the ground-up with security in mind.

Isolated DBs & pipelines
Encryption in transit & rest
SOC 2 Type II Compliance
In Progress

PLG Index

The Variance PLG Index is a curated list of the top product led growth companies that will blaze the path for all future software companies.

Top Companies:
Recently Added:

Latest from the Variance blog

Learn more about the product vision, stay up to date with the latest news and read choice posts by our team.