Supercharge your sales

Convert more prospects and crush expansions with your customers

1 New Event
Started Trial
Just Now
Core
Chloe Carol
Added Integration
1:27pm
Dado Partners
Dylan David
Signed Up For Trial
11:23am
Core
Chloe Carol
Invited to Trial
11:22am
Core
Chloe Carol
Webinar Registered
8:30am
Acme, Inc.
Amanda Anthony
Viewed Pricing
8:22am
Dado Partners
Dylan David
Connected Slack
7:15am
Flown
Fiona Felicity
Webinar Registered
8:30am
Acme, Inc.
Amanda Anthony
Streams

Variance is a platform that lets everyone in your company drive growth.

We make product, marketing, and sales data operational. We do that by providing clear, intent-based signals from all stages of a customer's journey directly to your growth team. Just make a stream and start following accounts and events to see the data flow.

Prospects

1 New Event
Visited Homepage
Just Now
Core
Chloe Carol
Webinar Registered
8:30am
Acme, Inc.
Amanda Anthony
Viewed Pricing
7:20am
Bricks & Co.
Benjamin Boris

Trial Conversion

1 New Event
Started Trial
12:30pm
Core
Chloe Carol
Trial Signup
11:23am
Core
Chloe Carol
Invited to Trial
11:22am
Core
Chloe Carol

Implementation Success

Added Credit Card
1:27pm
Dado Partners
Dylan David
Converted to Paid
1:26pm
Dado Partners
Dylan David
Viewed Pricing
1:24pm
Dado Partners
Dylan David

Expansion

1 New Event
New Integration
Just Now
Green & Friends
Gavin Green
Added User
4:37pm
Earth Ltd
Elon Edwards
Connected Slack
11:24am
Flown
Fiona Felicity
1234
Territory Management

Variance taps your data sources and allows the seller to control their signals from there.

We're doing the hard work of translating the data so it maps to your territory and the signals you care about.

We are building the first Customer Growth Platform designed to generate revenue for your company.

Schedule 1:1 Demo
You pick the day & time
"Variance helps Parabol convert our prospects faster and identify expansion opportunities we didn't know existed."
— Jordan Husney
CEO, Parabol
parabol.co
Variance provides our sales and customer success teams critical insight into how our users are interacting with our products. This data lets us know exactly when to reach out and prioritize who we invest our time in for the highest ROI.
— Ben Lamson
Head of Sales & Customer Success, Paperspace
paperspace.com
"Variance quickly integrates into our Segment data and makes it dead simple to follow our self-service customer engagement. This allows us to focus on driving expansion right out of the gate."
— Pete Cheslock
Chief Product Officer, Allma
allma.io
"With Variance plugged into our platform, we now have powerful, real-time data that informs our sales effort and product development."
— Jeff Weiner
Partner, Head of Business Strategy, PSFK
psfk.com
“This product makes working in SaaS more fun.”
— Justin Baum
VP Product, LeaseUp
leaseup.co
"Variance is more valuable to me than Hubspot."
— Brendan Weitz
Co-Founder & CBO, Journey
journey.io
The Variance Difference

Built for everyone

Most data tools were built for people who can write SQL. Not Variance.

DATA SOURCES

Signals are created with your data

Variance ingests your data from your services and then allows a seller to come in and create signals as they see fit for their territory.

WHERE YOU WORK

Push signals not only to Variance but also to Slack and other 3rd party messaging platforms. Removing technical hurdles for sellers.

Your team is more than likely using Slack (or another messaging platform) to stay connected and support each other. Variance offers direct integration, piping the same signals directly into a Slack channel. We think you’ll love this as a way to keep everyone on the same page around customer growth.

Action Over Analysis

Take action when your prospects and customers do

Added 6 Users
4:37pm
Big Customer
customer@hugeopp.com
A big customer just added new users? Reach out via email.
Viewed Pricing
4:37pm
Another Big Prospect
prospect@anotherhugeopp.com
Big prospect just viewed the pricing page? Drop a text.

BI is great, but it’s fundamentally designed to look backward and understand trends and changes. Our goal is to make all that same data operational in the moment: allowing you to take actions when your prospects and customers do.

Explore our Docs

Growth signals delivered
where you work.

For Growth Sellers

The customer journey in your hands.

Get to the truth
Data doesn’t lie. Variance sits between your product and your customer to deliver the truth and help you grow every deal.
Virtual territory management
After Variance learns your territory, the system can immediately start sending relevant signals that will help drive deals to close.  
Where you work
A mobile-first product experience that also integrates with your favorite collaboration channels like Slack, Teams, & Messaging.
Goodbye requesting reports
Never ask for a report or data dump again.
For Growth Operators

Designed to turn sellers into operational data powerhouses (and clear your data request queue).

Signals everywhere
Variance works with your existing data by plugging into your customer data platform (CDP) or customer data warehouse (CDW).
Webhooks all the way down
Variance allows sellers to take next action steps directly from the system and into your sales and marketing automation systems.
Dig into the Docs
Want to know more about how it works? All our Docs are available.
Automation
The ability to take signals and send them to your other automation systems for further nurturing.
Explore & Learn

Blog @ Variance

Learn more about the product vision, stay up to date with the latest news and read choice posts by our team.

PLG Content MarketingAnnouncing The PLG Index

The top private B2B software companies with a Product Led Growth (PLG) motion.

The Five ForcesA PLG CRM Guide

PLG is a new approach to CRM that looks at the full lifecycle of a customer, here is a guide to get you going.

2xTuesdayRisk Matrix [2xTuesday]

An approach to thinking about the likelihood and impact of any particular risk.

2xTuesday2xTuesday: Bezos Decisionmaking Framework

Making good decisions depends on understanding whether they're reversible or not

Explore the blog