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We make product, marketing, and sales data operational. We do that by providing clear, intent-based signals from all stages of a customer's journey directly to your growth team. Just make a stream and start following accounts and events to see the data flow.
Variance taps your data sources and allows the seller to control their signals from there.
We're doing the hard work of translating the data so it maps to your territory and the signals you care about.
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Most data tools were built for people who can write SQL. Not Variance.
Signals are created with your data
Variance ingests your data from your services and then allows a seller to come in and create signals as they see fit for their territory.
Push signals not only to Variance but also to Slack and other 3rd party messaging platforms. Removing technical hurdles for sellers.
Your team is more than likely using Slack (or another messaging platform) to stay connected and support each other. Variance offers direct integration, piping the same signals directly into a Slack channel. We think you’ll love this as a way to keep everyone on the same page around customer growth.
Take action when your prospects and customers do
BI is great, but it’s fundamentally designed to look backward and understand trends and changes. Our goal is to make all that same data operational in the moment: allowing you to take actions when your prospects and customers do.
Explore our Docs
The customer journey in your hands.
Designed to turn sellers into operational data powerhouses (and clear your data request queue).
Learn more about the product vision, stay up to date with the latest news and read choice posts by our team.
ThinkingA Spark File for Product IdeasA Spark File offers a non-backlog way to manage those little product ideas and hunches that come up while you're building a company.
The Five ForcesThe Sales MotionsEvery company starts the same. Not every company ends up in the same place.
PLG Content MarketingAnnouncing The PLG IndexThe top private B2B software companies with a Product Led Growth (PLG) motion.
The Five ForcesA PLG CRM GuidePLG is a new approach to CRM that looks at the full lifecycle of a customer, here is a guide to get you going.
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Thanks for your interest. To access our on-demand demo, simply add your email below.
Variance is currently in early access. If you'd like to try it out, please add your email below.
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