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We make product, marketing, and sales data operational. We do that by providing clear, intent-based signals from all stages of a customer's journey directly to your growth team. Just make a stream and start following accounts and events to see the data flow.
Variance taps your data sources and allows the seller to control their signals from there.
We're doing the hard work of translating the data so it maps to your territory and the signals you care about.
Most data tools were built for people who can write SQL. Not Variance.
Signals are created with your data
Variance ingests your data from your services and the allows a seller to come in and create signals as they see fit for their territory.
Push signals not only to Variance but also to Slack and other 3rd party messaging platforms. Removing technical hurdles for sellers.
Your team is more than likely using Slack (or another messaging platform) to stay connected and support each other. Variance offers direct integration, piping the same signals directly into a Slack channel. We think you’ll love this as a way to keep everyone on the same page around customer growth.
Take action when your prospects and customers do
BI is great, but it’s fundamentally designed to look backward and understand trends and changes. Our goal is to make all that same data operational in the moment: allowing you to take actions when your prospects and customers do.
Explore our Docs
The customer journey in your hands.
Designed to turn sellers into operational data powerhouses (and clear your data request queue).
Learn more about the product vision, stay up to date with the latest news and read choice posts by our team.
ThinkingThe "Shape" of DataOn the value of getting to know your data before you try and abstract it away.
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The Five ForcesNegotiation: Seek First to Understand, Then to be UnderstoodThe biggest thing to remember in any negotiation is that you’re working with another human just like you.
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The Five ForcesSales Motion + Product Data = GrowthA good mental model to have as a sales leader is in this new world is, if your customer isn’t growing, they’re dying.
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Thanks for your interest. To access our on-demand demo, simply add your email below.
Variance is currently in early access. If you'd like to try it out, please add your email below.
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