What is Variance?

It's a way of life.

Mostly, though, it's a product that lets everyone in a company help drive growth. How does it do that? By hooking into your product, marketing, and sales data and making it operational.

What makes Variance different is two big things:

  1. It was built for everyone: most data tools were built for people who can write SQL. Even the ones that claim they're simpler still require a pretty strong understanding of what's there and how it works. Variance is different. We're doing the hard work of translating the data into the language of sales. All you have to do is follow the accounts and contacts you care about.
  2. It's about action, not analysis: you surely already have a BI tool (or three) laying around. They're great, but they're fundamentally designed to look backward and understand trends and changes. Our goal is to make all that same data operational in the moment: allowing you to take actions when your prospects and customers do. Big prospect just invite three new users onto the platform? Reach out. Mid-size customer just check out the pricing page? Good time to drop a text.

Everything in Variance is designed around Streams. These are made up of all the customer and prospect interactions from the Accounts you're following in Variance.

All the data you need, right where you need it.

The left nav is made up of the basics:

The middle is your stream of events, and when you click into any of those events they'll open in a third pane on the right where you can find details about who took the action and find any additional properties.

What's an event? This can be any interaction that a user performed in your application (`Invited User` or `Upgraded Plan`), on your website (`Visited Pricing Page` or `Filled Out Lead Form`), or from an external system (for instance, when someone signs up for a Webinar you might send a `Signed Up For Webinar` event). An event could theoretically capture any interaction in the customer lifecycle. For more info check out our What is an Event? doc.
Last Updated: 
April 5, 2021