Mostly, though, it's a product that lets everyone in a company help drive growth. How does it do that? By hooking into your product, marketing, and sales data and making it operational.
What makes Variance different is two big things:
It was built for everyone: most data tools were built for people who can write SQL. Even the ones that claim they're simpler still require a pretty strong understanding of what's there and how it works. Variance is different. We're doing the hard work of translating the data into the language of sales. All you have to do is follow the accounts and contacts you care about.
It's about action, not analysis: you surely already have a BI tool (or three) laying around. They're great, but they're fundamentally designed to look backward and understand trends and changes. Our goal is to make all that same data operational in the moment: allowing you to take actions when your prospects and customers do. Big prospect just invite three new users onto the platform? Reach out. Mid-size customer just check out the pricing page? Good time to drop a text.
Everything in Variance is designed around some familiar concepts (Accounts and Contacts) and some new ones (Milestones, Views, Streams). All of these come together for the single best view of customer lifecycle that exists.