What is the biggest difference between starting a SaaS company in the 2010s versus 2020s? There's lots of new tech and tools, but the most fundamental shift has been in the way modern SaaS companies sell. James Gross talks with Rhett Power of Forbes Magazine about the radically new ways you can start and scale a software business from his experience founding Percolate and building it up to hundreds of enterprise sellers, to launching Variance, with a Product-Led Growth (PLG) go-to-market approach.


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