The first question we usually get when we describe Variance to an end-user like a Sales, Customer Success, or Account Management rep is, “I could control this type of data for myself?”

The answer is yes. The second question is generally, “Where does this data come from?”

That answer is a bit more nuanced. To that end, we started to lay out our docs so someone inside your organization that controls event data can easily understand what Variance is and how to connect it

If you are interested in getting a better feel for exactly what Variance is and if your organization could use it, we would really like you to check out our docs