Welcome to another edition of 2xTuesday, our series that brings you one 2x2 every week.

Is your product top-right box?

Today’s 2x2 is all about how to think about building products to solve problems. The X-axis is focused on how common the problem is, from rare to frequent. The X-axis, on the other hand, is all about how important that problem is—ranging from big to small. When you’re building anything in B2B this matrix is a huge consideration. Big frequent problems are the holy grail, they’re things people will always pay for. Small rare problems, on the other hand, are a lost cause.

Here’s a good breakdown of the three green quadrants Intercom:

  • Big, frequent problems e.g. collaborating on a document, communicating with customers, chatting with teammates, etc. This is a great place to be.
  • Small, frequent problems e.g. scheduling a call, sharing an image, recording an expense. This is a good place to be.
  • Big, infrequent problems e.g. running an employee survey, booking complex business travel, preparing in-depth reports. This is a good place to be.

The right signals for growth

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