Product-led growth (PLG) is a go-to-market approach that puts emphasis on selling software through hands-on usage instead of exclusively through top-down sales. PLG remove some of the most significant points of friction in purchasing software (and other goods in the future), and it also acts as a risk-mitigation tool for both software buyers (who can get their hands on tools before signing a big contract) and software sellers (who can build a much better understanding of a prospect from product data than they ever could from questions alone). Beyond being a go-to-market approach, it also has huge implications on how software companies operate, as it further aligns teams around the objective of creating customers that grow.
Product led growth companies grow faster, retain better, and operate more efficiently than regular SaaS companies.
Variance is the best platform out there for managing your Product Led Growth/Product Led Sales go-to-market motion.
Variance is a new kind of platform built to help you grow customers quickly. We ingest all the data from your prospect and customer interactions across your product, marketing website, and customer communications tools and give you a view of where every prospect and customer is in their journey and how to grow accounts bigger and more quickly.
Variance is here to help you crush your revenue goals.