Every product-led growth (PLG) SaaS company is asking themselves the same question: how do I use product data to help me sell more and grow customers faster. With Hubspot as the leading CRM for startups and PLG, it's natural to wonder how to integrate that data into your sales process. This is a guide on how to use Variance to enrich your Hubspot with product data. Get all your PQLs into Hubspot without writing code.
Variance is a new kind of CRM made especially for product-led growth (PLG) Startups. We ingest all the data from your prospect and customer interactions across your product, marketing website, and customer communications tools and give you a view on where every prospect and customer is in their journey and how to grow accounts bigger and more quickly.
Variance is the CRM for Product Led Growth.