Getting Product Data into Hubspot

Every product-led growth (PLG) SaaS company is asking themselves the same question: how do I use product data to help me sell more and grow customers faster. With Hubspot as the leading CRM for startups and PLG, it's natural to wonder how to integrate that data into your sales process. This is a guide on how to use Variance to enrich your Hubspot with product data. Get all your PQLs into Hubspot without writing code.

Variance + Hubspot

Sync your product data to Hubspot

Variance offers a few ways to sync data back to Hubspot. The most popular way to get your product data in is to direct specific product events into Hubspot as notes, tasks, and properties.

Sync your customer data back to Variance

In addition to getting your product data out of Variance and into Hubspot, you can sync data back from Hubspot into Variance to make it easy to see accounts and product data split up by owners, territory, or any other metadata.

Does Variance replace Hubspot?

No. In fact we use Hubspot ourselves. We enrich the CRM experience and integrate with Hubspot to ensure that your CRM data and product data work better together.

What do we mean by product data?

If you are running a SaaS company product data is all the events, interactions, and page visits that occur when your prospects and customers use your product.

What is Variance?

Variance is a new kind of CRM made especially for product-led growth (PLG) Startups. We ingest all the data from your prospect and customer interactions across your product, marketing website, and customer communications tools and give you a view on where every prospect and customer is in their journey and how to grow accounts bigger and more quickly.

Want to learn more about Variance?

Variance is the CRM for Product Led Growth.

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Integrates with all your GTM tools

Variance integrates with all the tools in your go-to-market stack.

Robust features & docs to guide you

Everything you (and maybe your team) need to sell your companies software and grow existing accounts, all documented in detail so you’ll stay focused.

With the security you require

We have built the Variance platform from the ground-up with security in mind.

Isolated DBs & pipelines
Encryption in transit & rest
SOC 2 Type II Compliance
In Progress