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What is Segment CDP?

Variance helps turn Segment into $$$ by ingesting all your first-party data and helping you to see everything your accounts and contacts are doing in your product and on your marketing site in real-time. Variance is a PLG CRM.

Segment is a Customer Data Platform (CDP), meaning it centralizes your first-party customer data and makes it easy to connect with a host of downstream systems like CRM, customer support, A/B testing, and even data warehouses.