Back to FAQ

What are the main benefits of product led growth?‍

Product-led growth removes some of the most significant points of friction in purchasing software, and also acts as a risk-mitigation tool for both software buyers (who can get their hands on tools before signing a big contract) and software sellers (who can build a much better understanding of a prospect from product data than they ever could from questions alone). Beyond being a go-to-market approach, it also has huge implications on how software companies operate, as it further aligns teams around the objective of creating customers that grow.