Views make it easy to create a saved list of Accounts or Contacts based on any criteria. This is a useful way to keep track of your accounts, prospects in your territory, or accounts that are at specific points in the customer journey.
In a lot of ways, Views work just like Smart Tags, which allow you to create a saved set of filters that you can reuse. In fact, you can use your Smart Tags to power your views instead of creating the same filter multiple times. The fundamental difference is that the Smart Tag is the set of filters and the View is the list of accounts.
Creating a view is easy.
That's it. Now you have your view, it's in your sidebar, and if you want to make it even easier to access, just favorite it.
The interface for building views is the same as the one for building Smart Tags. The only difference is that you can actually use your existing Smart Tags in your views.