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Views make it easy to create a saved list of Accounts or Contacts based on any criteria. This is a useful way to keep track of your accounts, prospects in your territory, or accounts that are at specific points in the customer journey.

In a lot of ways, Views work just like Smart Tags, which allow you to create a saved set of filters that you can reuse. In fact, you can use your Smart Tags to power your views instead of creating the same filter multiple times. The fundamental difference is that the Smart Tag is the set of filters and the View is the list of accounts.

Views are saved lists of Accounts and Contacts

Creating a View

There are two ways to create a view. The first one is that you simply filter any list and then save the view.

You will find filters at the top of all lists

Once you filter the list as you need, simply click Save as view on the right side of the page.

It's easy to save new views, or update old ones

Alternatively, you can create a view directly by going through this process:

  1. Click on Accounts or Contacts (depending on the type of view you want to build)
  2. Click the Views tab
  3. Click Create View
  4. Name your View and build your filters (or use an existing Smart Tag)

That's it. Now you have your view, it's in your sidebar, and if you want to make it even easier to access, just favorite it.

The interface for building views is the same as the one for building Smart Tags. The only difference is that you can actually use your existing Smart Tags in your views.

Our filter builder for Views includes the option to include Smart Tags

Relative Views

If you toggle on My Accounts or My Contacts and save it as part of a view, it will create a "relative" view for your team. That means that depending on the team member, it will show them only the accounts and contacts they own that fit the set of filters.

All/My Accounts or Contacts

It’s not just a toggle, though, it’s actually a filter that you can save as part of the view. So if you set it to My Accounts and hit save view, you’ll create a view where the accounts shown are only the ones that belong to the user who is looking at that view.

By choosing My Accounts and saving the view, it will be relative to the user who is in the view at that time

Adding an Icon to a View

Like Streams, Views can have an icon to make them easy to spot in your sidebar. You can either add an icon to a View while you're setting it up, or afterward by clicking the View icon at the top of the page. You'll see this interface pop up where you can choose a color + icon combination.

Adding an icon is easy

CSV Exports

Any list of Accounts or Contacts can be exported by hitting the little

This will also export any values for columns you've chosen to include.

Filtering a Value

You can always use the main filters to create/filter your view. But in addition, you can click any value in a list or view and filter on that. Just click the little filter icon next to a value and click Apply as filter.

Duplicating a View

Duplicating a view makes it very easy to adapt an already created view to your needs. This is particularly useful if you want to take a view and only see those criteria for your accounts, for instance.

  1. Find a view you want to update
  2. Click the 3 dots on the top right to open the overflow menu
  3. Choose Duplicate view
Duplicating a view is easy

From there you can edit the View criteria by hitting Edit view in the same overflow menu. If you want to make the view specific to your accounts choose the `Owner ID` property and your user.

Making the view specific to your accounts

Adding Columns to a View

It's easy to add columns to any view or list. Simply choose the columns icon and add column.

Just click Add column

And then you can also sort the display order for your columns in the same window.

Just drag to sort

Just like all other views, you can save these column preferences by simply click Save as view (or Save view if you are updating an existing view).

Sorting a View

You can sort a View (or any list of Accounts or Contacts) by any property in Variance. To do that simply click the column and choose the sort order.

If you want to add additional columns, that's easy too, just click the columns icon.

Last Updated: 
June 7, 2022