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What is an Account?

Accounts are just like Contacts in that you can follow them and see all the events from Contacts who are under that Account.

As for how we know which Contacts belong to which Accounts we have a few ways of doing it:

  1. You tell us using the Segment Group event
  2. You define a specific field to use as the Account field
  3. We use the domain of the email associated with the Contact

Once that's working, following Accounts works just like following Contacts.

A couple clicks get you everything you need.

Activity Modules

Total events is a snapshot of how much activity the account has had over different time periods with change metrics included.

A birds-eye view of an account

In addition, we show events over time for the account as a whole:

There are a number of activity modules displayed on an account page. This includes the active contacts chart, which shows you how many contacts from that account performed any activity over different time periods.

Easy visibility into how many users are active on an account

Account Properties

Accounts in Variance have Properties. This is where you can store information about the Account. You can update these via Segment or Rudderstack and from your CRM via Zapier. You'll also notice the domains associated with the Account under the name.

Properties on Accounts

Renaming Accounts

You can override the name sent through your regular data sources by editing an Account (or Contact). This won't delete any old data, just set a name that the account will be identified by within Variance. To do that simply go to Edit then Name override and add a new name then hit Save.

Merging Accounts

We know that it's hard to always have data stay clean, sometimes two of the same account or contact show up. You can merge those together in a non-destructive way that will simply tell Variance that all of these Accounts and Contacts are the same.

Merging made easy
Last Updated: 
August 18, 2022