Accounts are just like Contacts in that you can follow them and see all the events from Contacts who are under that Account.

As for how we know which Contacts belong to which Accounts we have a few ways of doing it:

  1. You tell us using the Segment Group event
  2. You define a specific field to use as the Account field
  3. We use the domain of the email associated with the Contact

Once that's working, following Accounts works just like following Contacts.

A couple clicks get you everything you need.
Last Updated: 
April 5, 2021