Variance is where solo and team selling happens.
As the founder, you are in charge of the product, the sales and you take the trash out at the end of the night.You can be successful in this motion but growth will ultimately slow if you don’t scale your go-to-market efforts. You want to onboard every customer, get their feedback and really figure out as quickly as you can if they are going to renew.
You have found Product/Market Fit. You have built in tech touches with your customers and you can scale your selling efforts via automation. You are starting to make money while you sleep.
You are getting more nuanced requests, you have more competition and the market is growing very rapidly. The product can’t always sell itself and you need to accelerate deal cycles and break into new markets. Time to scale your sales team.
You are building product off identified gaps in the market along with your customers requests. Focus is on metrics like Net Dollar Retention (NDR) and you can see growth coming from new logos & existing customers. You have many customers that are not buying the full offering you have. It’s time to add a sales motion to your post-sales process.
"Variance provides our sales and customer success teams critical insight into how our users are interacting with our products. This data lets us know exactly when to reach out and prioritize who we invest our time in for the highest ROI."
"Variance gives my team and I visibility into what our prospects and customers are actually doing, not what they say they’ll do. This helps us forecast more accurately and better accelerate deal cycles."
"We are able to evolve our customer’s aha moments, milestones, and health in locksteps with the evolution of our business. The guesswork and assumptions that were once native to these frameworks are removed with Variance."
"Variance helps Parabol convert our prospects faster and identify expansion opportunities we didn't know existed."
"We are able to evolve our customer’s aha moments, milestones, and health in lockstep with the evolution of our business. The guesswork and assumptions that were once native to these frameworks are removed with Variance."
“This product makes working in SaaS more fun.”
"This is so badass."