Built for every type of SAAS sales team

No matter how big or small your Sales team is, Variance has you covered. We are breaking down the five go-to-market sales motions that cover most SaaS sales team.

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Built for all types of teams

Variance is where solo and team selling happens for SaaS.

Founder-Led Sales

As the founder, you are in charge of the product, the sales and you take the trash out at the end of the night.You can be successful in this motion but growth will ultimately slow if you don’t scale your go-to-market efforts. You want to onboard every customer, get their feedback and really figure out as quickly as you can if they are going to renew.

Product-Led Sales

You have found Product/Market Fit. You have built in tech touches with your customers and you can scale your selling efforts via automation. You are starting to make money while you sleep.

Enterprise Sales

You are getting more nuanced requests, you have more competition and the market is growing very rapidly. The product can’t always sell itself and you need to accelerate deal cycles and break into new markets. Time to scale your sales team.

Customer Success Sales

You are building product off identified gaps in the market along with your customers requests. Focus is on metrics like Net Dollar Retention (NDR) and you can see growth coming from new logos & existing customers. You have many customers that are not buying the full offering you have. It’s time to add a sales motion to your post-sales process.

"Variance provides our sales and customer success teams critical insight into how our users are interacting with our products. This data lets us know exactly when to reach out and prioritize who we invest our time in for the highest ROI."
- Ben Lamson, Paperspace
"Variance helps Parabol convert our prospects faster and identify expansion opportunities we didn't know existed."
- Jordan Husney, Parabol
"Variance quickly integrates into our Segment data and makes it dead simple to follow our self-service customer engagement. This allows us to focus on driving expansion right out of the gate."
- Pete Cheslock, Allma
“This product makes working in SaaS more fun.”
- Justin Baum, LeaseUp
"Variance is more valuable to me than Hubspot."
- Brendan Weitz, Journey
"Variance helps Parabol convert our prospects faster and identify expansion opportunities we didn't know existed."
- Jordan Husney, Parabol