A new approach to CRM for startups that want to grow accounts bigger and faster.
Milestones meet sales opportunities with Variance.
A first of its kind Product Led Growth (PLG) CRM feature. Establish who has been onboarded, get clear on who your product qualified leads are and identify expansion opportunities with existing customers utilizing Variance milestones.
All your customers in one place.
See all of your accounts across sales stages and wave goodbye to the days of arbitrarily moving accounts based upon “gut feelings”. With Variance, simply set it up and watch your accounts move between sales stages based on pre-set behavioral qualification standards defined by your organization.
Build milestones with no code, not a single line of it.
Create your companies milestones that apply to all your accounts without writing a single line of code. Using the milestone builder, you have total flexibility and extensive control for defining the milestones & subsequent criteria. Map each milestone to your buyers growth journey and follow along the whole way with ease.
"Variance provides our sales and customer success teams critical insight into how our users are interacting with our products. This data lets us know exactly when to reach out and prioritize who we invest our time in for the highest ROI."
"Variance quickly integrates into our Segment data and makes it dead simple to follow our self-service customer engagement. This allows us to focus on driving expansion right out of the gate."
“This product makes working in SaaS more fun.”
"Variance is more valuable to me than Hubspot."
Variance is where solo and team selling happens for your company.
As the founder, you are in charge of the product, the sales and you take the trash out at the end of the night.You can be successful in this motion but growth will ultimately slow if you don’t scale your go-to-market efforts. You want to onboard every customer, get their feedback and really figure out as quickly as you can if they are going to renew.
You have Product/Market Fit. You have built in tech touches with your customers and you can scale some of your selling efforts via automation. You are also starting to starting to hire sellers.
You are getting more nuanced requests, you have more competition and the market is growing very rapidly. The product can’t always sell itself and you need to accelerate deal cycles and break into new markets. Time to scale your sales team.
You are building product off identified gaps in the market along with your customers requests. Focus is on metrics like Net Dollar Retention (NDR) and you can see growth coming from new logos & existing customers. You have many customers that are not buying the full offering you have. It’s time to add a sales motion to your post-sales process.
The Variance PLG Index is a curated list of the top product led growth companies that will blaze the path for all future software companies.